PlayBuilders Proposed Identity

PlayBuilders Hawaiʻi Theater Company is a unique multi-ethnic ensemble founded by Teri Madden. They are known as a community based specific theatre that travels to Hawaiʻi’s geographic neighborhoods and other small communities to produce plays based on knowledge shared by community members.

My concept for this redesign was to focus on the collaboration of the community through story circles and playwrights. While also keeping the current PlayBuilders identity in mind and sense of Hawaiʻi present. The teal color represents open communication and clarity of thought, and also being the combination of both the blues and greens that you see in Hawaiʻi’s everyday scenery. The golden yellow color represents Hawaiʻi’s state flower, the Pua Aloalo, also known as the yellow hibiscus.


Date: Spring 2021

Category: Brand Identity, Logo Design